Decoupling, the separation of all media production activities from your advertising agencies and holding companies, aligns your value chain to deliver optimum performance and value.
Marketing tasks, whether strategic, creative, or implementation, are assigned so that all participants play to their greatest strengths, are free to deliver the greatest value, and have the fundamental tools and common process needed to collaborate effectively.
Where a realignment of resources is required, a number of factors, including core competencies, geographic reach, and even product lifecycle and maturity are considered in order to determine the best possible fit.
Decoupling can dramatically enhance value by reducing cost, enhancing quality and consistency, and enhancing creative sourcing options. GSG can help marketers develop and execute an effective decoupling strategy and can provide tools and implementation resources designed specifically for the decoupled working environment.