Abercrombie & Fitch


Abercrombie & Fitch (A&F) is an American retailer that first specialized in sporting goods. While upholding its original reputation for quality apparel, the brand has evolved into a destination for casual, classic, and on-trend clothing.

The Solution

The heart of A&F’s great success lies in its unique store experience. Diadeis engaged the creativity and technique of its retouching and premedia teams in the service of this iconic marketing strategy to create high-impact visuals. Working closely with upper level executives, we simplified the decision-making processes through the implementation of a remote proofing system which streamlined the workflow and ultimately led to significant cost savings. As the partnership grew stronger, Diadeis’ print and color management expertise also enabled A&F to secure graphic consistency and maintain its upscale brand image.

The Results

Diadeis is A&F’s supplier of choice for their flagship store’s seasonal campaigns and a key partner in their rebranding journey.