Guerlain is one of the oldest French perfumers. Since the first perfume shop, at Rue de Rivoli, in 1828, the Guerlain house has created more than 300 perfumes. Thanks to its success, in 1994 the brand was acquired by LVMH and since then is a part of its Perfumes and Cosmetics industry.

The Solution

Backed by the quality of its reprographics services since 2007 for Guerlain, Diadeis was chosen by the brand to support its organizational changes, centralizing artwork and reprographics for its perfume ranges.
Whereas previously artwork was entrusted to creative agencies and reprographics to printers and pre-press agencies, this new organization will help us optimise time-to-market and increase quality”, explains Daniel Saclier of Guerlain.
Diadeis embodies the role of a Brand Guardian. It ensures the proper application of charters and consistent pack colours.
To support the change, Diadeis set up a dedicated collaborative tool-Graphicbox , for different LVMH houses (Make Up For Ever, Guerlain, Givenchy and Kenzo); which manages and monitors projects as well as archives and reuses data.

The result

Thanks to data centralisation and a simplified access to information, Guerlain has succeeded in improving responsiveness and homogenising the colours of its printed packs.