NBC

CASE STUDIES

Since 1999, Diadeis has been NBC’s go-to production agency, handling the creation and install of graphics for major shows and events such as the Today Show and NBC’s Thanksgiving Parade. This year, NBC partnered with Diadeis for "Red Nose Day", a very popular, annual charity event to promote bringing children out of poverty both nationally and internationally. NBC hosted a live television event to promote and raise money for this cause.

The Solution:
The client needed to create awareness of the event through graphics at 2 locations:
- The Hammerstein Ballroom for a 3-hour live televised event on NBC
- 30 Rockefeller Center for the Today Show

Diadeis saved the day for NBC at the last minute by providing stage and podium graphics for the event within hours of required installation time frame:
•    3' x 20' circular, die cut podium graphic
•    6' diameter floor graphics
•    3' diameter magnetic vinyl "bus graphic" for an NYC tour bus
•    Twelve hanging vinyl banners varying in sizes ranging from 36" x 72" to 50" x 110"

The Result:
Red Nose Day’s inaugural TV special aired as scheduled on May 21, 2015. The event was a huge success, recording massive television viewership. In total, the event raised $21 million to help children in need around the world.

Client Feedback:
"Diadeis -; efficient, quality, reliable, top of the line printing.  Made the 24 hour "Red Nose Dance-a-thon" look scintillating!"
Production Designer, NBC Universal