Sustainable development has been a part of manufacturer specifications for many years. In practice, this has mainly meant attempting to reduce waste at source and paying attention to materials used. Unfortunately in this attempt for optimization of materials, the one element common to all printed communication has been neglected: ink. Ink does however have a significant environmental and economic impact. Eco ink coverage aims to provide a solution to advertisers looking to optimize their ink usage.optimise their ink usage.

What is eco ink coverage?

Eco ink coverage technique developed by Diadeis optimizes images on packaging or other communication media and reduces ink consumption without adversely affecting designs. Using our creative and prepress production skills we ensure that the changes proposed do not affect the design unfavorably. These changes may in fact even improve the design. Our prepress experts monitor and enhance ink optimization and quantify and increase its benefits.

Eco ink coverage can be used for the three most common printing techniques - offset, flexography and photogravure, whatever the substrate.

What are the benefits?

With our Eco-ink coverage solution, we help our clients decrease their ecological impact and reduce costs.
We undertook as study of more than 200 packages from a wide variety of sources and established that eco ink coverage reduces ink requirements by an average of 15 to 25%, and in some cases also reduces the number of colors used. This is significant because ink contains toxic components and has an environmental impact, especially during recycling when printed material is deinked. By using less ink we similarly save energy and water and produce less CO2, VOCs and acidification.

Additionally, ink is an increasingly expensive product, with significant price rises seen in recent years. By using less ink, companies save money. Additionally, they also make savings on printing forms, calibration and recycling.

Overall, eco ink coverage is an excellent choice: it offers benefits without any parallel negative effects. So what is there to lose?